Hi, I’m Helen.

Grow intentionally rather than on autopilot.

Almost every business coach, mentor or strategist will show you ways to “rapidly grow your audience” or “make 7 figures this year” — as if it’s a foregone conclusion that increasing your audience, customer base, or revenue will result in a more successful business. These are metrics that are accepted without question in most circles. However (true story) a vast majority of leaders of high-volume businesses are burned out, exhausted, stressed and wishing they could streamline and simplify without burning their entire business down. 

Rather than find yourself there, why not grow with intention? Grow because you’re meant to now, and you have the structure and capacity (both internal and external) to handle it. The truth is, you may not be built for a high-volume business (a lot of sensitive and empathic folk are not), but you can still absolutely create an incredibly prosperous business, where your take-home revenue equals that of the multimillionaire “celebrity” you see on Instagram — and your at-home life is peaceful, stress-free, and filled with plenty of time for creativity, play, service and contribution, and rest and leisure. 

Simplify your marketing with a soul-aligned, harm-free strategy.

I help my clients gain both inner and outer clarity around their offers, trusting their own life’s pattern over anyone else’s ideas or strategies. By crafting a strong scaffolding for your marketing, you’re able to build campaigns that feel natural to offer, sell readily to those whom they’re meant to serve, and are easy and exciting to deliver.

A harm-free marketing strategy is one that eliminates scare tactics, FOMO, lifestyle-based imagery and stories (as in, “I’m rich and beautiful, and you can be, too!”), and passively or overtly abusive, shaming language (e.g., “How long are you going to wait to fix your problem?”).

Most entrepreneurs believe they’re stuck with these tactics if they want to “convert” — but there is a better, more invitational way to generate sales and increase revenue. You don’t have to choose between your values and integrity and your bottom line. It begins with inner exploration around your deeper values, and ends with clear, precise communication that reflects the real you and speaks to the exact clients you’re meant to work with.

Increase conversions of the right clients. 

Again, it’s accepted almost without argument that “increasing conversions” equals success in marketing and sales. However, that metric is like saying that “increasing marriage proposals” makes you successful in the dating world. But imagine a long line of people whom you’d never want to marry offering you proposals — it would create an incredible amount of stress to have these relationships in your life. You’d constantly be disappointing people, perhaps even dealing with angry suitors who threaten to harm you or themselves if you turn down their proposal.

Similarly, bringing a lot of unqualified clients into your business is a recipe for stress and chaos. Your role is not to “convince” a lot of people to say yes to your products and services — it’s to refine those products and services, and the messaging that you use to communicate about them, so that only the right clients are interested in exploring them. This results in a harmonious business with happy clients and a happy you.

Choose a business model that offers true prosperity.

Most of us are seeking financial prosperity in our businesses, and this makes perfect sense and is a wise place to begin planning your business or expanding it (intentionally, that is — see above). But by looking first at the “math” you can lose the thread of your life’s purpose and meaning. Yes, that sounds dramatic — but what could be more important than your life’s purpose?

So we’ll examine your pricing, offer structures, client policies and more, to ensure your revenue model supports what you came here to do, both in your business and in your life as a whole. With structured practices and assignments, you’ll notice the unconscious ways in which we all erroneously place money at the center of our businesses — and learn to correct this. Ironically, doing this work almost always results in greater financial prosperity, not less (see some brief case stories below!).

Refine and develop practical strategies.

With deep exploration come deep insights — which we’ll then apply to your business model, your marketing, and your day-to-day operations. We may determine that you need:

• An automated sales funnel

• A predictable and consistent client enrollment process

• A carefully chosen team member or consultant to help you grow in a key area

Or we may determine that you need to take down almost all of your sales funnels and focus on just one.

We may determine that you need to create an ecosystem that supports your clients more deeply, allowing you to charge more for the value you’re creating — which could including removing offers, refining them, or replacing them.

We may determine that you need to stop doing certain promotions that aren’t yielding significant results, so you can focus on those that do.