When asked why he writes the terrifying stories that he does, Stephen King often turns the question around and asks, “Why do you assume I have a choice?”
I’ll plead the same argument for my epic-length blog posts.
(And if you want the sex metaphors I promised, you gotta read.) ;)
You probably know that in order to succeed in your business, you must be able to communicate with customers in writing—on social media, on your website, in email messages, you name it.
And not only that, but you must be able to communicate in a way that surprises, delights, persuades, and excites.
(Oooh, I made a little rhyme!)
So in other words…
In order to succeed in business, you need to be a fairly decent copywriter.
Yes, you can hire someone to do it for you, but you can’t possibly have someone write everything for you, especially when you’re just starting out or even when you’re in a mid-level growth phase.
So you need to at least get KINDA good at the whole copywriting thing.
But have you ever sat in front of a blank computer screen and thought, “What should I write?”
If so, I have good news for you!
1. Congratulations, you’re human.
2. I’m creating something to help!
I’ve been working on something that I’m about to release next week to the Honeygirl group, and I’m super excited about it.
Like, MEGA excited.
Well, allow me to give you a teensy-tinesy background…
When I was a little girl (okay, until the time I graduated from high school) I wanted to be a professional singer.
I sang in my school choir all throughout my youth.
And I was good. Really good.
I mean, people used to come up to me after performances with tears in their eyes, they were so moved.
(Oh, and jokes from the peanut gallery about my singing being SO bad it made people cry are welcomed around these parts! I ain’t afraid o’ humor.) :)
But seriously—I had a gift, and I knew it.
Secretly, I would sing along with my favorite records in my room to an imaginary cheering audience, using my curling iron as a microphone.
The only thing that prevented me from trying to make this secret dream a reality was money.
I didn’t know of any other way to pursue a singing career than to wait tables while hoping for my big break.
(Doesn’t matter now whether this would have actually happened—that is how my 18 year-old brain thought, and the actions I took sprang from those thoughts.)
So, early on I gave up on my dream of being on stage and on the radio.
Fast-forward through 25 years and a LOT of unhappy money-motivated years in a career I never loved.
I now work with women entrepreneurs to help them create offers soooo delicious they want to buy ‘em themselves.
After all the unhappy career choices, I feel like I need a good pinching to make sure this is REALLY what I am lucky enough to do.
But I hear it time and again.
The women I work with get so excited about their copy that they report to me, “I just re-read my invitation page and, oh my gosh, I wish I could buy this from myself!!!”
(If you aren’t familiar with the Hunter Mackenzie vernacular, an ‘invitation page’ is what everyone else in the world calls a ‘sales page’.)
And I looooove when I see comments like these.
Because I know that the mindset shifts and psychological principles I’ve been sharing are actually helping these women re-wire their brain circuitry so they no longer see marketing as something pushy, icky, or in-your-face…
But rather as a beautiful, exciting invitation to make a purchase decision on a product or service that will literally TRANSFORM that person’s life.
How fun is it to invite people to take part in something so amazing?
Answer? Pretty darn fun.
But there’s always the little issue of the The Blank Screen.