Posts in Business
The Bizarre Boss In Charge Of Your Business (No, It’s Not Your Customer)

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She’s in charge even when you think YOU are.

Which is why you need to ‘train’ her. You need to approach her with what you WANT instead of letting her run without your intentional interference.

And here’s the icing on the cake about your bizarre boss.

Unlike any of the ‘in-the-flesh’ bosses with whom you may have had a sketchy relationship—this one absolutely, 100% wants...

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The RIGHT Way To Influence Your Customer (5 Questions You Must Ask)

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But is it manipulative to help someone make a decision that will solve an important problem or fill a need for her?

(And NO- I’m not encouraging mindless consumerism. I know that YOU, dear reader, have something truly transformational to offer your customers, so I’m not worried you’ll take this message in that way.)

And here’s the truth. We LOVE to buy things that solve problems for us, or that bring us joy, or create more beauty and luxury in our lives.

And yet …

We also love to...

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How To Know Whether Your Customers Really Like What You Have To Offer

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And then I see people wondering why, when they have something sell, no one’s buying. (Everyone LOVES my Facebook posts! What gives?)

The truth is, when it comes time for people to back up their ‘likes’ with their credit cards— ‘politeness’ has nothing to do with it.

No one HAS to buy what you have to sell. In fact, as a business owner it’s your job to help people understand why what you have to offer is so compelling, so mouthwateringly or heartwarmingly or businessgrowingly awesome that they can’t NOT buy it.

If that doesn’t happen— the...

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Your Business Is Not A Self-Improvement Project (How Letting Go Of Goals Can Help You Achieve Them)

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But maaaan… I was stuck deep myself, and I needed a serious Physician, heal thyself moment.

So, I made a New Year’s Decision:

I’m done with the self-improvement project.

I’m done renovating the bedroom of my psyche or the living room of my business. The house (temple?) is perfect as-is.

This year, I’m practicing...

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Lay Off The Junk Food (It's Not Good For Business)

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(Funny… excellent business projects can do the same thing!)

But the junk food is so… handy.

Rip open a bag of chips and, PRESTO! You’ve got an instant ‘meal’.

Pop open that email window, Facebook feed, or blog post (if you’re reading this, you’re busted) and, WHAMMO! Instant feeling of ‘productivity’.

So today, right now, this moment— I’d like...

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Does This Blog Make My Butt Look Fat? (Or, How To Get Over Your Ego In Your Business)

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It may be something sorta within your control (like a silly typo or a mis-phrased something-or-other that gets people’s panties in a bunch), or it may be something entirely out of your control.

It might be that you get spammed, or hacked, or phished, and your site gets closed down completely and you’re freaking out because Ohmigod how the hell am I going to run my online business without a website?

Or it might just be that your browser...

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Why I Am Not A Shoe Designer (+ An Interview With Christian Louboutin)

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If I decided to take up shoe design because I could potentially be good at it and maybe make money at it… well, I’m pretty sure the fashion director at Neiman Marcus wouldn’t be interviewing me.

My designs would likely end up in the clearance bin at Ross in no time flat.

Even though I understand and appreciate the experience of fabulous shoes, I don’t need or want to be on the ‘creational’ end of that particular product (yep, I used a made up word again).

Here’s the takeway for you, no matter whether you’re...

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The F-Word, 21 Million Minutes Of Your Life, And How To Amp Up Your 'Creational Vibration'

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But sometimes a strategy or two can help (as it did for me this morning when my ego kept whispering the ‘F” word in my ear).

This one worked like a charm for me, and it can do the same for you. The best part was that it only took about 5 minutes.

So here’s what I want you to do. Choose...

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