Posts tagged Small business
How To Have Faith Even When Things Seem To Go "Wrong"

. . .

Yes, he requests his breakfast in the morning, and his dinner in the evening.

(And he's VERY persistent in his demands, lest I somehow forget to present him with his gustatory delights on time!).

But he doesn't pace the floor, wondering whether he'll actually get his next meal, or whether stock prices are going up or down, or whether he's "doing his purpose."

Now, of course it's silly to think of a cat worrying about any of those things.

Our feline friends are obviously on a different level of consciousness from humans.

But there's still a lesson to be learned about. . .

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When You're Born For Greatness But You're Just Not Showing Up

. . .

That is a fairytale.

IT WILL NOT HAPPEN.

You know how I know?

Because look around — notice how many people in the world aren’t really truly happy and fulfilled.

They’re just going through the motions.

They’re ‘fine.’

But are they really out-of-this-world fan-fucking-tastic?. . .

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The REAL Truth About How To Successfully Market & Sell Your Product or Service (That The ‘Experts’ Don’t Want You To Know)

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And neither can you.

(Hey, there are plenty of people walking around mad at GOD—and if God can’t get a steady across-the-world fan base, why should we think we can?)

So rather than wait to create a perfect masterpiece of a blog post, or sales letter, or email, here’s what to do instead.

Get your art out into the world so that others can actually benefit from it.

And then...

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The Surprising Truth About List Size (And My Dirty Little Secret)

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And I'm not saying that to brag at all, but to inspire you to see what's possible-- what the gurus who say, The money is in the list! will never tell you.

See, I know there's no, like, conspiracy per se.

(As in, I don't believe there's a bunch of gurus in a room somewhere plotting how to keep the Little Guy down.)

And at the same time, I DO feel that...

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It Isn't The Grilled Cheese: How To Be Unique & Brilliant

. . .

Plus she had a contagious laugh, a witty sense of humor, and the kind of inner spirit that made you just want to LIKE her.

(Dammit.)

I, on the other hand, was decidedly NOT one of the prettiest or most popular girls in my class.

I had gaps in my front teeth, frizzy hair, and chubby cheeks.

I also had a shiny forehead, a lazy left eye, and...

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I Did Everything Wrong In My Business And Here Is What Happened

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Yeah, and my confession is around that last category.

(What? You thought I was ‘fessing up about the secret account? Don’t YOU have one?)

Okay… I’ll get to my confession in a minute, but first I want to let you know that, even though I consider myself a rather masterful (mistressful?) marketer, I have done EVERYTHING wrong.

Like, soooo wrong.

For instance? I haven’t set up nearly enough...

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The Bizarre Boss In Charge Of Your Business (No, It’s Not Your Customer)

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She’s in charge even when you think YOU are.

Which is why you need to ‘train’ her. You need to approach her with what you WANT instead of letting her run without your intentional interference.

And here’s the icing on the cake about your bizarre boss.

Unlike any of the ‘in-the-flesh’ bosses with whom you may have had a sketchy relationship—this one absolutely, 100% wants...

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The RIGHT Way To Influence Your Customer (5 Questions You Must Ask)

. . .

But is it manipulative to help someone make a decision that will solve an important problem or fill a need for her?

(And NO- I’m not encouraging mindless consumerism. I know that YOU, dear reader, have something truly transformational to offer your customers, so I’m not worried you’ll take this message in that way.)

And here’s the truth. We LOVE to buy things that solve problems for us, or that bring us joy, or create more beauty and luxury in our lives.

And yet …

We also love to...

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How To Know Whether Your Customers Really Like What You Have To Offer

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And then I see people wondering why, when they have something sell, no one’s buying. (Everyone LOVES my Facebook posts! What gives?)

The truth is, when it comes time for people to back up their ‘likes’ with their credit cards— ‘politeness’ has nothing to do with it.

No one HAS to buy what you have to sell. In fact, as a business owner it’s your job to help people understand why what you have to offer is so compelling, so mouthwateringly or heartwarmingly or businessgrowingly awesome that they can’t NOT buy it.

If that doesn’t happen— the...

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