Posts tagged Marketing
The REAL Truth About How To Successfully Market & Sell Your Product or Service (That The ‘Experts’ Don’t Want You To Know)

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And neither can you.

(Hey, there are plenty of people walking around mad at GOD—and if God can’t get a steady across-the-world fan base, why should we think we can?)

So rather than wait to create a perfect masterpiece of a blog post, or sales letter, or email, here’s what to do instead.

Get your art out into the world so that others can actually benefit from it.

And then...

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The Surprising Truth About List Size (And My Dirty Little Secret)

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And I'm not saying that to brag at all, but to inspire you to see what's possible-- what the gurus who say, The money is in the list! will never tell you.

See, I know there's no, like, conspiracy per se.

(As in, I don't believe there's a bunch of gurus in a room somewhere plotting how to keep the Little Guy down.)

And at the same time, I DO feel that...

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It Isn't The Grilled Cheese: How To Be Unique & Brilliant

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Plus she had a contagious laugh, a witty sense of humor, and the kind of inner spirit that made you just want to LIKE her.

(Dammit.)

I, on the other hand, was decidedly NOT one of the prettiest or most popular girls in my class.

I had gaps in my front teeth, frizzy hair, and chubby cheeks.

I also had a shiny forehead, a lazy left eye, and...

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The End Of Content Marketing (And The Beginning Of Value)

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Then honestly? I’m just pointing out that you might want to rethink that strategy if you’d like to feel great about yourself on your deathbed someday.

(But again, if that's you you're probably not even reading this. And do you like how I am now writing to NO ONE in this parenthetical phrase?)

Anyway, my point is not to. . . er, point fingers. It's simply to... 

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I Did Everything Wrong In My Business And Here Is What Happened

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Yeah, and my confession is around that last category.

(What? You thought I was ‘fessing up about the secret account? Don’t YOU have one?)

Okay… I’ll get to my confession in a minute, but first I want to let you know that, even though I consider myself a rather masterful (mistressful?) marketer, I have done EVERYTHING wrong.

Like, soooo wrong.

For instance? I haven’t set up nearly enough...

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The RIGHT Way To Influence Your Customer (5 Questions You Must Ask)

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But is it manipulative to help someone make a decision that will solve an important problem or fill a need for her?

(And NO- I’m not encouraging mindless consumerism. I know that YOU, dear reader, have something truly transformational to offer your customers, so I’m not worried you’ll take this message in that way.)

And here’s the truth. We LOVE to buy things that solve problems for us, or that bring us joy, or create more beauty and luxury in our lives.

And yet …

We also love to...

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