Posts tagged Intention
How The News Is Hurting Your Business (And What To Do About It)

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You see, the more challenges we face, the more we seek meaning.

When things are going great and we’re swinging in our hammocks sipping on an umbrella drink watching the sun set over a clear blue ocean (metaphorically or otherwise). . .

We’re having FUN, yes, but we’re not growing.

And guess what? We aren’t. . .

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The Surprising Truth About List Size (And My Dirty Little Secret)

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And I'm not saying that to brag at all, but to inspire you to see what's possible-- what the gurus who say, The money is in the list! will never tell you.

See, I know there's no, like, conspiracy per se.

(As in, I don't believe there's a bunch of gurus in a room somewhere plotting how to keep the Little Guy down.)

And at the same time, I DO feel that...

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The End Of Content Marketing (And The Beginning Of Value)

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Then honestly? I’m just pointing out that you might want to rethink that strategy if you’d like to feel great about yourself on your deathbed someday.

(But again, if that's you you're probably not even reading this. And do you like how I am now writing to NO ONE in this parenthetical phrase?)

Anyway, my point is not to. . . er, point fingers. It's simply to... 

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I Did Everything Wrong In My Business And Here Is What Happened

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Yeah, and my confession is around that last category.

(What? You thought I was ‘fessing up about the secret account? Don’t YOU have one?)

Okay… I’ll get to my confession in a minute, but first I want to let you know that, even though I consider myself a rather masterful (mistressful?) marketer, I have done EVERYTHING wrong.

Like, soooo wrong.

For instance? I haven’t set up nearly enough...

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The Bizarre Boss In Charge Of Your Business (No, It’s Not Your Customer)

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She’s in charge even when you think YOU are.

Which is why you need to ‘train’ her. You need to approach her with what you WANT instead of letting her run without your intentional interference.

And here’s the icing on the cake about your bizarre boss.

Unlike any of the ‘in-the-flesh’ bosses with whom you may have had a sketchy relationship—this one absolutely, 100% wants...

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How To Know Whether Your Customers Really Like What You Have To Offer

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And then I see people wondering why, when they have something sell, no one’s buying. (Everyone LOVES my Facebook posts! What gives?)

The truth is, when it comes time for people to back up their ‘likes’ with their credit cards— ‘politeness’ has nothing to do with it.

No one HAS to buy what you have to sell. In fact, as a business owner it’s your job to help people understand why what you have to offer is so compelling, so mouthwateringly or heartwarmingly or businessgrowingly awesome that they can’t NOT buy it.

If that doesn’t happen— the...

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Your Business Is Not A Self-Improvement Project (How Letting Go Of Goals Can Help You Achieve Them)

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But maaaan… I was stuck deep myself, and I needed a serious Physician, heal thyself moment.

So, I made a New Year’s Decision:

I’m done with the self-improvement project.

I’m done renovating the bedroom of my psyche or the living room of my business. The house (temple?) is perfect as-is.

This year, I’m practicing...

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Lay Off The Junk Food (It's Not Good For Business)

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(Funny… excellent business projects can do the same thing!)

But the junk food is so… handy.

Rip open a bag of chips and, PRESTO! You’ve got an instant ‘meal’.

Pop open that email window, Facebook feed, or blog post (if you’re reading this, you’re busted) and, WHAMMO! Instant feeling of ‘productivity’.

So today, right now, this moment— I’d like...

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Does This Blog Make My Butt Look Fat? (Or, How To Get Over Your Ego In Your Business)

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It may be something sorta within your control (like a silly typo or a mis-phrased something-or-other that gets people’s panties in a bunch), or it may be something entirely out of your control.

It might be that you get spammed, or hacked, or phished, and your site gets closed down completely and you’re freaking out because Ohmigod how the hell am I going to run my online business without a website?

Or it might just be that your browser...

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The Inevitability Of Karma And The Power Of De-Writing Your Story

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Anyway, I started thinking about what MY life would look like if someone wrote a story about it.

And after popping a Zoloft…

(KIDDING.)

So, okay- maybe I can’t say that my life is the stuff of a page-turning action novel.

But here’s the thing.

It’s been a grand adventure so far.

Really and truly.

And I wouldn’t trade it for anyone else’s. It’s exactly the life I‘ve needed to live in order to become the...

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