Posts tagged Email marketing
The Surprising Truth About List Size (And My Dirty Little Secret)

. . .

And I'm not saying that to brag at all, but to inspire you to see what's possible-- what the gurus who say, The money is in the list! will never tell you.

See, I know there's no, like, conspiracy per se.

(As in, I don't believe there's a bunch of gurus in a room somewhere plotting how to keep the Little Guy down.)

And at the same time, I DO feel that...

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The End Of Content Marketing (And The Beginning Of Value)

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Then honestly? I’m just pointing out that you might want to rethink that strategy if you’d like to feel great about yourself on your deathbed someday.

(But again, if that's you you're probably not even reading this. And do you like how I am now writing to NO ONE in this parenthetical phrase?)

Anyway, my point is not to. . . er, point fingers. It's simply to... 

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You're SO Bitchen! Do Your Customers Know It?

. . .

And here’s where it gets really interesting.

If you find that your product or service needs some tweaking after you’ve walked yourself through this entire process— it’s not too late to do something about it!

You see, marketing is NOT something you tack on at the end of product development.

When done right, marketing is a...

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I Did Everything Wrong In My Business And Here Is What Happened

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Yeah, and my confession is around that last category.

(What? You thought I was ‘fessing up about the secret account? Don’t YOU have one?)

Okay… I’ll get to my confession in a minute, but first I want to let you know that, even though I consider myself a rather masterful (mistressful?) marketer, I have done EVERYTHING wrong.

Like, soooo wrong.

For instance? I haven’t set up nearly enough...

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