Posts tagged Customer psychology
You're SO Bitchen! Do Your Customers Know It?

. . .

And here’s where it gets really interesting.

If you find that your product or service needs some tweaking after you’ve walked yourself through this entire process— it’s not too late to do something about it!

You see, marketing is NOT something you tack on at the end of product development.

When done right, marketing is a...

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The RIGHT Way To Influence Your Customer (5 Questions You Must Ask)

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But is it manipulative to help someone make a decision that will solve an important problem or fill a need for her?

(And NO- I’m not encouraging mindless consumerism. I know that YOU, dear reader, have something truly transformational to offer your customers, so I’m not worried you’ll take this message in that way.)

And here’s the truth. We LOVE to buy things that solve problems for us, or that bring us joy, or create more beauty and luxury in our lives.

And yet …

We also love to...

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How To Know Whether Your Customers Really Like What You Have To Offer

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And then I see people wondering why, when they have something sell, no one’s buying. (Everyone LOVES my Facebook posts! What gives?)

The truth is, when it comes time for people to back up their ‘likes’ with their credit cards— ‘politeness’ has nothing to do with it.

No one HAS to buy what you have to sell. In fact, as a business owner it’s your job to help people understand why what you have to offer is so compelling, so mouthwateringly or heartwarmingly or businessgrowingly awesome that they can’t NOT buy it.

If that doesn’t happen— the...

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