Posts tagged Content marketing
The End Of Content Marketing (And The Beginning Of Value)

. . .

Then honestly? I’m just pointing out that you might want to rethink that strategy if you’d like to feel great about yourself on your deathbed someday.

(But again, if that's you you're probably not even reading this. And do you like how I am now writing to NO ONE in this parenthetical phrase?)

Anyway, my point is not to. . . er, point fingers. It's simply to... 

Read More
You're SO Bitchen! Do Your Customers Know It?

. . .

And here’s where it gets really interesting.

If you find that your product or service needs some tweaking after you’ve walked yourself through this entire process— it’s not too late to do something about it!

You see, marketing is NOT something you tack on at the end of product development.

When done right, marketing is a...

Read More
I Did Everything Wrong In My Business And Here Is What Happened

. . .

Yeah, and my confession is around that last category.

(What? You thought I was ‘fessing up about the secret account? Don’t YOU have one?)

Okay… I’ll get to my confession in a minute, but first I want to let you know that, even though I consider myself a rather masterful (mistressful?) marketer, I have done EVERYTHING wrong.

Like, soooo wrong.

For instance? I haven’t set up nearly enough...

Read More
How To Know Whether Your Customers Really Like What You Have To Offer

. . .

And then I see people wondering why, when they have something sell, no one’s buying. (Everyone LOVES my Facebook posts! What gives?)

The truth is, when it comes time for people to back up their ‘likes’ with their credit cards— ‘politeness’ has nothing to do with it.

No one HAS to buy what you have to sell. In fact, as a business owner it’s your job to help people understand why what you have to offer is so compelling, so mouthwateringly or heartwarmingly or businessgrowingly awesome that they can’t NOT buy it.

If that doesn’t happen— the...

Read More