The End Of Content Marketing (And The Beginning Of Value)

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Then honestly? I’m just pointing out that you might want to rethink that strategy if you’d like to feel great about yourself on your deathbed someday.

(But again, if that's you you're probably not even reading this. And do you like how I am now writing to NO ONE in this parenthetical phrase?)

Anyway, my point is not to. . . er, point fingers. It's simply to... 

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You're SO Bitchen! Do Your Customers Know It?

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And here’s where it gets really interesting.

If you find that your product or service needs some tweaking after you’ve walked yourself through this entire process— it’s not too late to do something about it!

You see, marketing is NOT something you tack on at the end of product development.

When done right, marketing is a...

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I Did Everything Wrong In My Business And Here Is What Happened

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Yeah, and my confession is around that last category.

(What? You thought I was ‘fessing up about the secret account? Don’t YOU have one?)

Okay… I’ll get to my confession in a minute, but first I want to let you know that, even though I consider myself a rather masterful (mistressful?) marketer, I have done EVERYTHING wrong.

Like, soooo wrong.

For instance? I haven’t set up nearly enough...

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The Bizarre Boss In Charge Of Your Business (No, It’s Not Your Customer)

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She’s in charge even when you think YOU are.

Which is why you need to ‘train’ her. You need to approach her with what you WANT instead of letting her run without your intentional interference.

And here’s the icing on the cake about your bizarre boss.

Unlike any of the ‘in-the-flesh’ bosses with whom you may have had a sketchy relationship—this one absolutely, 100% wants...

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The RIGHT Way To Influence Your Customer (5 Questions You Must Ask)

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But is it manipulative to help someone make a decision that will solve an important problem or fill a need for her?

(And NO- I’m not encouraging mindless consumerism. I know that YOU, dear reader, have something truly transformational to offer your customers, so I’m not worried you’ll take this message in that way.)

And here’s the truth. We LOVE to buy things that solve problems for us, or that bring us joy, or create more beauty and luxury in our lives.

And yet …

We also love to...

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How To Know Whether Your Customers Really Like What You Have To Offer

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And then I see people wondering why, when they have something sell, no one’s buying. (Everyone LOVES my Facebook posts! What gives?)

The truth is, when it comes time for people to back up their ‘likes’ with their credit cards— ‘politeness’ has nothing to do with it.

No one HAS to buy what you have to sell. In fact, as a business owner it’s your job to help people understand why what you have to offer is so compelling, so mouthwateringly or heartwarmingly or businessgrowingly awesome that they can’t NOT buy it.

If that doesn’t happen— the...

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Your Business Is Not A Self-Improvement Project (How Letting Go Of Goals Can Help You Achieve Them)

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But maaaan… I was stuck deep myself, and I needed a serious Physician, heal thyself moment.

So, I made a New Year’s Decision:

I’m done with the self-improvement project.

I’m done renovating the bedroom of my psyche or the living room of my business. The house (temple?) is perfect as-is.

This year, I’m practicing...

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Lay Off The Junk Food (It's Not Good For Business)

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(Funny… excellent business projects can do the same thing!)

But the junk food is so… handy.

Rip open a bag of chips and, PRESTO! You’ve got an instant ‘meal’.

Pop open that email window, Facebook feed, or blog post (if you’re reading this, you’re busted) and, WHAMMO! Instant feeling of ‘productivity’.

So today, right now, this moment— I’d like...

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Does This Blog Make My Butt Look Fat? (Or, How To Get Over Your Ego In Your Business)

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It may be something sorta within your control (like a silly typo or a mis-phrased something-or-other that gets people’s panties in a bunch), or it may be something entirely out of your control.

It might be that you get spammed, or hacked, or phished, and your site gets closed down completely and you’re freaking out because Ohmigod how the hell am I going to run my online business without a website?

Or it might just be that your browser...

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