Posts in Featured
You're SO Bitchen! Do Your Customers Know It?

. . .

And here’s where it gets really interesting.

If you find that your product or service needs some tweaking after you’ve walked yourself through this entire process— it’s not too late to do something about it!

You see, marketing is NOT something you tack on at the end of product development.

When done right, marketing is a...

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I Did Everything Wrong In My Business And Here Is What Happened

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Yeah, and my confession is around that last category.

(What? You thought I was ‘fessing up about the secret account? Don’t YOU have one?)

Okay… I’ll get to my confession in a minute, but first I want to let you know that, even though I consider myself a rather masterful (mistressful?) marketer, I have done EVERYTHING wrong.

Like, soooo wrong.

For instance? I haven’t set up nearly enough...

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The Bizarre Boss In Charge Of Your Business (No, It’s Not Your Customer)

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She’s in charge even when you think YOU are.

Which is why you need to ‘train’ her. You need to approach her with what you WANT instead of letting her run without your intentional interference.

And here’s the icing on the cake about your bizarre boss.

Unlike any of the ‘in-the-flesh’ bosses with whom you may have had a sketchy relationship—this one absolutely, 100% wants...

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The RIGHT Way To Influence Your Customer (5 Questions You Must Ask)

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But is it manipulative to help someone make a decision that will solve an important problem or fill a need for her?

(And NO- I’m not encouraging mindless consumerism. I know that YOU, dear reader, have something truly transformational to offer your customers, so I’m not worried you’ll take this message in that way.)

And here’s the truth. We LOVE to buy things that solve problems for us, or that bring us joy, or create more beauty and luxury in our lives.

And yet …

We also love to...

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Your Business Is Not A Self-Improvement Project (How Letting Go Of Goals Can Help You Achieve Them)

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But maaaan… I was stuck deep myself, and I needed a serious Physician, heal thyself moment.

So, I made a New Year’s Decision:

I’m done with the self-improvement project.

I’m done renovating the bedroom of my psyche or the living room of my business. The house (temple?) is perfect as-is.

This year, I’m practicing...

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Lay Off The Junk Food (It's Not Good For Business)

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(Funny… excellent business projects can do the same thing!)

But the junk food is so… handy.

Rip open a bag of chips and, PRESTO! You’ve got an instant ‘meal’.

Pop open that email window, Facebook feed, or blog post (if you’re reading this, you’re busted) and, WHAMMO! Instant feeling of ‘productivity’.

So today, right now, this moment— I’d like...

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The F-Word, 21 Million Minutes Of Your Life, And How To Amp Up Your 'Creational Vibration'

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But sometimes a strategy or two can help (as it did for me this morning when my ego kept whispering the ‘F” word in my ear).

This one worked like a charm for me, and it can do the same for you. The best part was that it only took about 5 minutes.

So here’s what I want you to do. Choose...

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6 Things Not To Do If You Ever Want To Make Your Dreams Come True

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(Even if it means writing one sentence of a blog post, making one phone call, creating one brush stroke, taking one photo.)

It never helps to berate yourself for your ‘habit’, by the way. Simply acknowledging it (like an anthropologist observes a native tribe member dancing around a fire) will do.

Hey, look at that, I’ve been...

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3 Ways To Create A Life You Freaking Love

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In essence they’re saying, “You hate me!” to their innocent lives, gripping their shovels in their mad little fists, and stomping out of the sandbox.

(Poor sad little life, what did it ever do to you?)

And I get it. I mean, it’s hard to face the truth that you might be hating your life.

But the reality is, as long as...

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