Imagine that you as a business owner have a bizarre boss.
She calls you each day and leaves a unique message.
Some days it’s, Hey there! Just wanted to let you know that you rock! You totally crushed it during that client meeting today.
Other days it’s more like, Why are you still here? Didn’t I fire you a long time ago? You aren’t even worth the paper your paycheck is printed on.
(‘Boss-y Dearest’ much?)
And yet what if I told you that it’s absolutely true?
That you DO report to this boss, and she controls:
// How much you can charge for your products and services?
// How many clients or customers you can have?
// How big an impact you can have in the world with your work?
FACT: This bizarre boss is alive and well and in charge of everything you do in your business.
That’s right, Imagination is the boss of everything that happens in your business (and your life).
Let’s take pricing, for example.
What determines how much you can charge for something?
Nope, it’s not the marketplace. It’s not ‘how much people will pay for this’.
// A MacBook Pro starts at $1199. A PC laptop? You can snag one for less than $500
// A pair of Gucci flip-flops starts at $315. Yet you can buy a pair at the drugstore in the summertime for around $15.
-:- You can have your locks luxuriously trimmed at NYC’s John Barrett Salon starting at $125. Or you can head over to Supercuts and get your curls clipped for less than $30.
Yes, of course, production and/or overhead costs are a factor in each of these examples, but at the end of the day the wide price differential has less to do with cost itself than with the meaning and the passion behind each of these brands.
Premium brands don’t compete on price, because they provide value (via customer experience) that goes way beyond the parts or costs that make up their products and services.
And where does value come from?
It comes from asking, How can I make enough people insanely happy with my product or service that I don’t need to compete on price?
And then letting Imagination bring you the answer.
(By the way, I’m not suggesting you must become a premium brand! There’s room for all sorts of pricing strategies in this great wide world. I’m merely pointing out that your pricing is only limited by your Imagination.)
Let’s talk about your customers. How many can you have?
Answer: as many as you can imagine yourself having.
It’s as simple as that. You will not attract more customers than you can imagine yourself serving (and serving well).
So if your client or customer Rolodex is thinner than a sheet of one-ply, imagine yourself with the nice, plump number you WANT instead.
And I don’t mean just think about it for a sec; I mean REALLY imagine it.
Get into the feeling of having X number of customers or clients.
// How often are you talking with clients?
// How widely is your product distributed?
// What are your customers saying about your products and services?
And how does it FEEL to be living in this scenario?
Now let’s talk about your impact on the world.
How big do you want it to be?
(It’s totally okay, by the way, if you don’t want it to be huge!)
Big or small, though—you must imagine it first.
// If you’re a writer, speaker, coach, consultant, or other expert—what’s the size of your platform?
// If you create products—where do you see them? Whom do you see using them?
// If you’re an artist—where is your work featured? Who raves about it?
And if you’re one or all of the above: do you want to leave a legacy through your business?
Like Steve Jobs, do you want to ‘put a ding in the universe’?
Whatever you want to be, do, or have in your business — your bizarre boss is in charge of it.
Now I mentioned a minute ago that this boss of yours is a bit mercurial.
One day she showers you with praise, the next she convinces you that you’re worthless.
So what to do when it’s one of those ‘worthless’ days?
#1: Close your eyes and take three deeeeeep breaths. (Basic, I know. And yet supremely effective.)
#2: Talk to your Bizarre Boss. Say to her, Hey Boss, would you please work with me on this? I really need your help. Since I know you’re capable of moving mountains (literally) I’d like you to cut the verbal abuse, roll up your sleeves, and get to work bringing my desired outcome about. Thanks.
#3: Wait. Not sit-on-your-hands wait. Wait while working. But wait knowing that what you want is on its way.
The most interesting thing about this bizarre boss called Imagination is how she works behind the scenes.
She’s in charge even when you think YOU are.
Which is why you need to ‘train’ her. You need to approach her with what you WANT instead of letting her run without your intentional interference.
And here’s the icing on the cake about your bizarre boss.
Unlike any of the ‘in-the-flesh’ bosses with whom you may have had a sketchy relationship—this one absolutely, 100% wants to see you succeed.
PS – If you’ve ever felt stifled by YOUR bizarre boss, share the love! Click ‘like’ or send a tweet below. This message might be just what someone else needs to hear today.